Vivid LIVE is an annual contemporary music takeover of the Opera House.
Each year we collaborate with a visual artist to create artwork inspired by the House that can be integrated with supplied imagery and form an energetic identity for the festival.
Each year we collaborate with a visual artist to create artwork inspired by the House that can be integrated with supplied imagery and form an energetic identity for the festival.
Role & Deliverables:
Campaign creation
Art direction of artwork
Implementation and rollout
Campaign creation
Art direction of artwork
Implementation and rollout
Senior Creatives: Rohan Cain
Creative Director: Dan Ingham
3D artwork by Kushagra Gupta
Motion: Amelia Jang
Creative Director: Dan Ingham
3D artwork by Kushagra Gupta
Motion: Amelia Jang
In 2024, we collaborated with 3D artist Kushagra Gupta. The series of artworks combined Opera House concrete pillars with fluid Sydney harbour-like forms across 20 expressive crops. With the artworks as centrepiece, we crafted the identity out with vibrant colours, contrasting gradients and dynamic typography.
The identity powered a 5-month long campaign, promoting the festival and it’s 30+ events over deliverables including social content, digital and OOH advertising and onsite signage.
The identity powered a 5-month long campaign, promoting the festival and it’s 30+ events over deliverables including social content, digital and OOH advertising and onsite signage.
I’ve been involved with various Vivid LIVE campaigns across 2022 – 2025. Across those years I’ve helped roll the campaign out across OOH, digital content and onsite deliverables. Over 2024 and 2025 I played a larger role in developing the creative into an identity across the entire festival.