Illustration
About
Vivid LIVE
2024
Campaign / Print & Digital Design
2024
Campaign / Print & Digital Design
For: Sydney Opera House
Senior Creatives: Rohan Cain and Julia Kenny
Creative Director: Dan Ingham
Motion: Amelia Jang
3D artwork by Kushagra Gupta
2024 AGDA Brand, Campaign (Finalist)
Senior Creatives: Rohan Cain and Julia Kenny
Creative Director: Dan Ingham
Motion: Amelia Jang
3D artwork by Kushagra Gupta
2024 AGDA Brand, Campaign (Finalist)
Vivid LIVE is an annual contemporary music takeover of the House, celebrating cutting-edge music and art. Each year we collaborate with a visual artist to create artwork inspired by the House that can be integrated with supplied imagery and form a living identity for the festival.
In 2024 we collaborated with 3D artist Kushagra Gupta to create a series of expressive artworks which integrated with Opera House concrete pillars and fluid Sydney harbour-inspired forms. Using the artwork as centrepiece we brought the identity to life with vibrant colours, contrasting gradients and dynamic typography.
My role involved crafting out the identity; harnessing type, colour and composition styles to push the artwork and supplied imagery across the whole campaign. I was then largely involved in rolling out the identity consistently over deliverables for 30+ events including social content, digital and OOH advertising and onsite signage.
In 2024 we collaborated with 3D artist Kushagra Gupta to create a series of expressive artworks which integrated with Opera House concrete pillars and fluid Sydney harbour-inspired forms. Using the artwork as centrepiece we brought the identity to life with vibrant colours, contrasting gradients and dynamic typography.
My role involved crafting out the identity; harnessing type, colour and composition styles to push the artwork and supplied imagery across the whole campaign. I was then largely involved in rolling out the identity consistently over deliverables for 30+ events including social content, digital and OOH advertising and onsite signage.