This D&AD New Blood brief challenged us to tackle the lack of awareness surrounding menopause – to positively disrupt stigmas and spread a new message to a wider audience.
Menopause affects half the population, yet we pretend it doesn't exist. The UNPAUSE campaign brings attention to this using real-world interruptions to disrupt content made by people who have/will transition to menopause. To UNPAUSE this content, people are led to our microsite to access resources that amplify individual experiences.
To make our message clear, UNPAUSE adopts a bold visual style utilising a bright colour palette, strong typography, and disruptive hand-generated marks. Inspired by powerful, protest campaigns, UNPAUSE sticks clear of stereotypical feminine identities, ensuring our message works to re-write the menopausal narrative.
Menopause affects half the population, yet we pretend it doesn't exist. The UNPAUSE campaign brings attention to this using real-world interruptions to disrupt content made by people who have/will transition to menopause. To UNPAUSE this content, people are led to our microsite to access resources that amplify individual experiences.
To make our message clear, UNPAUSE adopts a bold visual style utilising a bright colour palette, strong typography, and disruptive hand-generated marks. Inspired by powerful, protest campaigns, UNPAUSE sticks clear of stereotypical feminine identities, ensuring our message works to re-write the menopausal narrative.
2021
D&AD New Blood Brief
Role & Deliverables:
Campaign creation
Art direction of video production
Designers: Emily Savage & Kayla Gilbert
Motion: Nick Mooney
2022 Best Awards Student Digital (Bronze)
2021 AGDA Student Identity (Distinction)
2021 AGDA Student Digital (Finalist)
D&AD New Blood Brief
Role & Deliverables:
Campaign creation
Art direction of video production
Designers: Emily Savage & Kayla Gilbert
Motion: Nick Mooney
2022 Best Awards Student Digital (Bronze)
2021 AGDA Student Identity (Distinction)
2021 AGDA Student Digital (Finalist)