Reflections on Place Branding is a critical exploration into place branding, documented as a printed publication. Collating insights from industry interviews, secondary research into design critiques, alongside branding experiments, the publication examines what best practice for place branding might be, while also considering opportunities to evolve our work in more ethical and sustainable ways.
As a reflection of my research journey, the publication is designed to allow readers to consume information easily. This is achieved through considered use of white space, interlaced imagery of my process. Large type and green insert pages highlight key ideas throughout the publication.
As a reflection of my research journey, the publication is designed to allow readers to consume information easily. This is achieved through considered use of white space, interlaced imagery of my process. Large type and green insert pages highlight key ideas throughout the publication.
2021
Click here for the full project
This design research project was produced in the Visual Communication Honours degree undertaken at the University of Technology Sydney in 2021.
Supervisor: Dr Zoë Sadokierski
Interviewees: Catriona Burgess, Stephen Banham, Nicola Ferry, Samual Wearne, Sarah Jane Jones & Peita Blythe
2022 AGDA Student Publications (Merit)
Click here for the full project
This design research project was produced in the Visual Communication Honours degree undertaken at the University of Technology Sydney in 2021.
Supervisor: Dr Zoë Sadokierski
Interviewees: Catriona Burgess, Stephen Banham, Nicola Ferry, Samual Wearne, Sarah Jane Jones & Peita Blythe
2022 AGDA Student Publications (Merit)
A special thank you to my supervisor Zoë Sadokierski and my honours cohort, specifically Emma Van De Werken, Julia Favaloro, Crystal Yiamkiati, Clarice Tan and Doris Tan for their guidance and support.