For: Sydney Opera House
Scope: Campaign Design, Illustration, Digital & Print
Creative Director: Dan Ingham
Senior Creatives: Louise Elliot & Julia Kenny
Designer: Emily Savage
Junior Creative: Miguel Calli Trejo
Curious is a one-day series of talks exploring culture, creativity and ideas. As a new event for the Opera House, our task was to create an identity for the day and roll out a campaign targeting Sydney's curious thinkers.
In a world of stale algorithms, curiosity is a powerful driver of new ideas. Flipping the saying “curiosity killed the cat,” on it's head, we invited audiences to lean in and follow their curiosity.
Featuring a wide-eyed, inquisitive cat as the hero, we crafted a graphic, punchy identity that captures the spark of new ideas. Supported by a campaign across OOH, social and on-site signage, we invited audiences to dive into the ideas shaping tomorrow.
In a world of stale algorithms, curiosity is a powerful driver of new ideas. Flipping the saying “curiosity killed the cat,” on it's head, we invited audiences to lean in and follow their curiosity.
Featuring a wide-eyed, inquisitive cat as the hero, we crafted a graphic, punchy identity that captures the spark of new ideas. Supported by a campaign across OOH, social and on-site signage, we invited audiences to dive into the ideas shaping tomorrow.