2024
For: Sydney Opera House
For: Sydney Opera House
Creative Learning at the Opera House invites students to come and explore their creativity across a program of workshops, performances and tours. With 2024 being our biggest year yet, our focus was to showcase the breadth of programming on offer and make all feel welcome to an Opera House experience.
Role & Deliverables:
Campaign creation
Art direction of illustrations
Implementation and rollout
Campaign creation
Art direction of illustrations
Implementation and rollout
Senior Creatives: Louise Elliot & Julia Kenny
Creative Director: Dan Ingham
Illustrations by Tess Smith-Roberts
Creative Director: Dan Ingham
Illustrations by Tess Smith-Roberts
Our campaign ‘Creativity for Everyone’ brings life to the program, playfully inviting teachers to imagine the possibilities for their students at the House. Working with illustrator Tess Smith-Roberts, we created a suite of student characters engaged in all kinds of creative activities. Using these characters we leveraged a warm and welcoming tone, reinforcing that all are welcome to play, learn and grow.
Launching the campaign at an awareness level, we sent out large calendars featuring the program to teachers and extended the creative across our website, sizzle reel and teacher resources.
I was involved in guiding the creative direction of the campaign, art directing the illustrations and rolling out print and digital deliverables.
Launching the campaign at an awareness level, we sent out large calendars featuring the program to teachers and extended the creative across our website, sizzle reel and teacher resources.
I was involved in guiding the creative direction of the campaign, art directing the illustrations and rolling out print and digital deliverables.