Sydney Opera House
Creative Studio Tote​​​​​​​
Client: Sydney Opera House Creative Studio
Creative Direction: Dan Ingham and Rohan Cain
Photography: Amelia Jang
With the growth of the SOH Creative Studio, I was tasked with creating a small illustration to be used on a team tote bag. The illustration needed to represent the studio's culture, the wider SOH brand and feel welcoming for new starters.
The final illustration uses stacked shapes to represent the different parts and people which make up our team. The quad shape surrounding all elements references the sails of the Sydney Opera House, a core graphic element of our brand. Plants popping out and around the illustration, along with fine details such as dots and lines add a softness to the illustration, representing the warm and welcoming nature of our team.
Illustration / 2022​​​​​​​
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