Nestled along the Georges River, Brighton Lakes offers a sanctuary of relaxation to dine, play and socialise with friends and family. Following refurbishment in 2019, I was engaged to build out a cohesive brand identity that promoted the updated course and amenities, attracting visitors of all ages.

Drawing on the existing logo, geometric shapes are paired with san-serif typography creating a strong base for the identity that reflects the clubs established history. A considered natural colour palette, organic illustration style and light, airy photography inspired by the Georges River landscape inject warmth and approachability, positioning the club as a modern, relaxing retreat. Combining these elements creates an identity that establishes the club as a modern, relaxing dining and golf destination for all to enjoy.

Crafting these elements into a identity, I created a flexible system for digital marketing assets, menus and print collateral for the two onsite venues, as well as a set of brand guidelines and templates for future rollout.

2021

For: Brighton Lakes Recreation & Golf Club

Role & Deliverables:
Identity creation
Brand guideline creation
Rollout



I respectfully acknowledge the Traditional Custodians of the land on which I live, the Cameraygal people, and pay my respects to Elders past, present and future.