Brighton Lakes Recreation & Golf Club
2021
Branding / Print & Digital Design
2021
Branding / Print & Digital Design
Nestled along the Georges River, Brighton Lakes offers a sanctuary of relaxation to dine, place and socialise with friends and family. Following refurbishment in 2019, my task was to deliver a revitalised identtiy for the club which leveraged the club’s natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy.
For the brand, we wanted to leverage the club's natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy. Strong geometric shapes and typography convey the sense of an established sporting club in a contemporary style. Organic touches in colour and illustration, inspired by the local area enhance the relaxed atmosphere.
To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.
For the brand, we wanted to leverage the club's natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy. Strong geometric shapes and typography convey the sense of an established sporting club in a contemporary style. Organic touches in colour and illustration, inspired by the local area enhance the relaxed atmosphere.
To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.