Nestled along the Georges River, Brighton Lakes offers a sanctuary of relaxation to dine, place and socialise with friends and family. Following refurbishment in 2019, my task was to deliver a revitalised identtiy for the club which leveraged the club’s natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy.
Strong geometric shapes and typography convey the sense of an established sporting club in a contemporary way. Organic touches in colour and illustration, inspired by the local area enhance the relaxed atmosphere.
To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.