Nestled along the Georges River, Brighton Lakes offers a sanctuary of relaxation to dine, play and socialise with friends and family. Following refurbishment in 2019, my task was to deliver a revitalised identity for the club which leveraged the its natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy.
Strong geometric shapes and typography convey the sense of an established sporting club, borrowing elements from and linking the identity to the current logo. Framing this with organic touches in colour and illustration inspired by the natural area positioned the identity with a friendly, relaxing atmosphere.
To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.
Strong geometric shapes and typography convey the sense of an established sporting club, borrowing elements from and linking the identity to the current logo. Framing this with organic touches in colour and illustration inspired by the natural area positioned the identity with a friendly, relaxing atmosphere.
To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.
2021
For: Brighton Lakes Recreation & Golf Club
Role & Deliverables:
Identity creation
Brand guideline creation
Rollout
For: Brighton Lakes Recreation & Golf Club
Role & Deliverables:
Identity creation
Brand guideline creation
Rollout