Brighton Lakes Golf & Recreation Club
2021
For: Brighton Lakes Recreation & Golf Club
Role: Lead Designer
Services: Brand Design, Print & Digital
For: Brighton Lakes Recreation & Golf Club
Role: Lead Designer
Services: Brand Design, Print & Digital
Set on the edge of the Georges River, Brighton Lakes
is a contemporary golf retreat where connection and play come together. Following its 2019 refurbishment, I was engaged to create a brand identity to reflect the elevated experience, attracting visitors of all ages.
is a contemporary golf retreat where connection and play come together. Following its 2019 refurbishment, I was engaged to create a brand identity to reflect the elevated experience, attracting visitors of all ages.
Inspired by the club's history and riverside setting, the identity brings structure and warmth together. Drawing on the existing logo, geometric shapes and strong type build a strong visual foundation for the identity system, while organic colours, illustration, and airy photography evoke the club's modern and relaxing setting.
Crafting these elements into a flexible identity system, I delivered digital marketing assets, menus and print collateral for the two onsite venues, as well as a set of brand guidelines and templates for future rollout.
Crafting these elements into a flexible identity system, I delivered digital marketing assets, menus and print collateral for the two onsite venues, as well as a set of brand guidelines and templates for future rollout.