To celebrate, SOH threw a Birthday Festival, inviting everyone to come commemorate five decades of creativity and culture through a program of free community events, music, dance, theatre and art.
As an extension of the 50th Anniversary identity, the Birthday Festival is marked with a special ‘50’ logo accentuated with gold and confetti artwork. This celebratory identity was carried consistently across an extensive campaign, creating an inviting atmosphere for all to come together to celebrate the occasion.
My role was supporting the rollout of this campaign over the 6 months it was in market, managing and delivering over print and digital deliverables for 20+ events.