All About Women is an annual Opera House festival bringing people together to engage in conversations around gender, justice and equality.
Year-on-year we craft an identity for the event which champions the core themes of the day, fostering a vibrant space for thought-provoking conversations and inspiring moments.
To best represent the complex themes of each event we use collage to form the heart of the identity. In 2024 we collaborated with Georgia Perry to produce 25 colourful artworks to use throughout the campaign and event branding. Pairing these with pop-inspired colours, graphics and exaggerated typography, the identity was bold in how it came to life across the campaign and on the day.
I’ve worked on three All About Women festivals (2023 – 2025). Each year I have helped guide the creative direction of the festival, art direct the collages and worked on rolling out the campaign across OOH, digital content and onsite deliverables.
Year-on-year we craft an identity for the event which champions the core themes of the day, fostering a vibrant space for thought-provoking conversations and inspiring moments.
To best represent the complex themes of each event we use collage to form the heart of the identity. In 2024 we collaborated with Georgia Perry to produce 25 colourful artworks to use throughout the campaign and event branding. Pairing these with pop-inspired colours, graphics and exaggerated typography, the identity was bold in how it came to life across the campaign and on the day.
I’ve worked on three All About Women festivals (2023 – 2025). Each year I have helped guide the creative direction of the festival, art direct the collages and worked on rolling out the campaign across OOH, digital content and onsite deliverables.
2024
For: Sydney Opera House
Role & Deliverables:
Campaign creation
Art direction of illustrations
Implementation and rollout
Senior Creatives: Louise Elliot & Julia Kenny
Creative Director: Dan Ingham
Collages by Georgia Perry
Photography: Jaimi Joy & Cassandra Hannagan
For: Sydney Opera House
Role & Deliverables:
Campaign creation
Art direction of illustrations
Implementation and rollout
Senior Creatives: Louise Elliot & Julia Kenny
Creative Director: Dan Ingham
Collages by Georgia Perry
Photography: Jaimi Joy & Cassandra Hannagan