All About Women brings people together to engage in conversations around gender, justice and equality. Our role was to create an identity which championed these values, fostering a vibrant space for thought-provoking conversations and inspiring moments.

Moving on from previous illustrative approaches, we utilised collage artworks to form the heart of the identity. The series of collages, created by Georgia Perry, captured the complex themes of the festival with a sense of playfulness. Using pop-inspired colours and exaggerated typography, our goal was to be bold in how the identity came to life over the campaign and create an inviting space for all to experience.