All About Women
Campaign / Art Direction /
Print & Digital Design
Campaign / Art Direction /
Print & Digital Design
For: Sydney Opera House
Senior Creatives: Louise Elliot & Julia Kenny
Creative Director: Dan Ingham
Collage artwork by Georgia Perry
Motion: Esther Hopkins & Amelia Jang
Photography: Jaimi Joy & Cassandra Hannagan
Senior Creatives: Louise Elliot & Julia Kenny
Creative Director: Dan Ingham
Collage artwork by Georgia Perry
Motion: Esther Hopkins & Amelia Jang
Photography: Jaimi Joy & Cassandra Hannagan
All About Women brings people together to engage in conversations around gender, justice and equality. Our goal is to create an identity which championed these values, fostering a vibrant space for thought-provoking conversations and inspiring moments.
Moving on from previous illustrative approaches, we utilised collage artworks to form the heart of the identity. The series of collages, created by Georgia Perry, captured the complex themes of the festival whilst feeling playful and positive. Using pop-inspired colours and exaggerated typography, our goal was to be bold in how the identity came to life over the campaign and create an inviting space for all to experience.
On this project I was involved helping art direct the collages, and then building the festival identity out. I also helped bring the story to life over signage, OOH material and social content.
Moving on from previous illustrative approaches, we utilised collage artworks to form the heart of the identity. The series of collages, created by Georgia Perry, captured the complex themes of the festival whilst feeling playful and positive. Using pop-inspired colours and exaggerated typography, our goal was to be bold in how the identity came to life over the campaign and create an inviting space for all to experience.
On this project I was involved helping art direct the collages, and then building the festival identity out. I also helped bring the story to life over signage, OOH material and social content.