Emily Savage

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UNPAUSE


2021
Creative Development
Campaign Design



Designers: Emily Savage and Kayla Gilbert
Video Editor: Nick Mooney

2022 Best Awards Student Digital (Bronze)
2021 AGDA Student Identity (Distinction)
2021 AGDA Student Digital (Finalist)





This D&AD New Blood brief challenged us to tackle the lack of awareness surrounding menopause – to positively disrupt stigmas and spread a new message to a wider audience.

Menopause affects half the population, yet we pretend it doesn't exist. The UNPAUSE campaign brings attention to this using real-world interruptions to disrupt content made by people who have/will transition to menopause. To unpause this content, people are led to our microsite to access resources that amplify individual experiences.

To make our message clear, UNPAUSE adopts a bold visual style utilising a bright colour palette, strong typography, and disruptive hand-generated marks. Inspired by powerful, protest campaigns, UNPAUSE sticks clear of stereotypical feminine identities, ensuring our message works to re-write the menopausal narrative.
I respectfully acknowledge the Traditional Custodians of the land on which I live, the Cameraygal people, and pay my respects to Elders past, present and future.