![](https://freight.cargo.site/t/original/i/8a084d15df069991746478f76e784f07d09936bd43b8f93ac90532a36aadb9f9/STICKERPOSTER.jpg)
UNPAUSE
2021
Creative Development
Campaign Design
Designers: Emily Savage and Kayla Gilbert
Video Editor: Nick Mooney
2022 Best Awards Student Digital (Bronze)
2021 AGDA Student Identity (Distinction)
2021 AGDA Student Digital (Finalist)
This D&AD New Blood brief challenged us to tackle the lack of awareness surrounding menopause – to positively disrupt stigmas and spread a new message to a wider audience.
Menopause affects half the population, yet we pretend it doesn't exist. The UNPAUSE campaign brings attention to this using real-world interruptions to disrupt content made by people who have/will transition to menopause. To unpause this content, people are led to our microsite to access resources that amplify individual experiences.
To make our message clear, UNPAUSE adopts a bold visual style utilising a bright colour palette, strong typography, and disruptive hand-generated marks. Inspired by powerful, protest campaigns, UNPAUSE sticks clear of stereotypical feminine identities, ensuring our message works to re-write the menopausal narrative.
![](https://freight.cargo.site/t/original/i/89dadb3968417db0a9e0070edc75aecf1072b9fd054c218152e82965fb41976a/NETFLIX.png)
![](https://freight.cargo.site/t/original/i/77634894d588d402a0db9fec00caef1fea1804478770b0560732f572846b9cbf/STORE.jpg)
![](https://freight.cargo.site/t/original/i/ce53e153936d0e30444f0f656bd7462a435f42ae0bc39d6855208c2ee3839943/NEWSPAPER.png)
![](https://freight.cargo.site/t/original/i/74fa11345cc984408a16752f51f7e07da35ea8eff273d01099c68e933f901256/WEBSITE.gif)
![](https://freight.cargo.site/t/original/i/2507d7562acd5fca218e8031947337fb78ae89698afa4e29d0fb19a304e51e77/HOWTO.jpg)
![](https://freight.cargo.site/t/original/i/67571d4a17570eea45c034df50a06d6d7b19185eb3492d7e78c7e1921e1c04e7/UNPAUSE_social.jpg)
![](https://freight.cargo.site/t/original/i/5b7624e435aeec03339c16f264d5005ac0bb33e43f056a9427c70829bb491f92/MULTIPLE.jpg)
![](https://freight.cargo.site/t/original/i/1670a59a3af15269a55c1066ad52c6d07ca97c5c57ec56d2c86b0d002e4a25eb/BILLBOARD.jpg)
![](https://freight.cargo.site/t/original/i/38bf4de8b67bd5724b5999cd413928af4a86016bf44115f87854da383f93f26b/STICKERS.jpg)