Brighton Lakes Recreation & Golf Course Rebrand

2021
Branding

Challenged to promote a new era of Brighton Lakes Recreation & Golf Club, I was tasked to develop a cohesive brand strategy and identity which highlighted the club's new features, whilst also establishing it as the perfect place to enjoy a round of golf or dine and relax with friends.

The chosen direction pays tribute to the area’s natural landscape, whilst also cementing the club as a contemporary establishment. Geometric elements from the existing logo were used to form a strong, consistent system for the identity. An outlined san-serif matches these geometric elements and when combined with a natural colour palette, bright photography and minimalistic grid structure, highlights the relaxing nature of the club and it’s surrounds.