Brighton Lakes Recreation & Golf Course Rebrand

2021
Branding

Despite its century-old history, Brighton Lakes Golf Club has always struggled to settle into its landscape due to major development in the area. Refurbishment in 2019 meant the club had a fresh start to establish itself as a refuge of natural beauty and modern recreation. My task was to deliver a revitalised identity for the club.

For the brand, we wanted to leverage the club's natural landscape and modern amenities, positioning it as a relaxing place for people to enjoy. Strong geometric shapes and typography convey the sense of an established sporting club in a contemporary way. Organic touches in colour and illustration, inspired by the local area enhance the relaxed atmosphere.

To bring the identity to life, I designed digital and print deliverables including marketing assets, menus, coasters, raffle tickets, as well as handover materials and templates.