Emily Savage

Brighton Lakes Recreation & Golf Course Rebrand


Challenged to promote a new era of Brighton Lakes Recreation & Golf Club, I was tasked to develop a new brand strategy and identity which showcased their renovated look and elevated their many sport and recreation offerings

The brand strategy developed aims to leverage a balance between the club’s natural beauty and its contemporary offerings – cementing it as a relaxing establishment for people to enjoy. 

To convey this, the identity uses strong geometric elements to build out a consistent visual system which is then balanced with organic touches through colour and illustration. The geometric base sets the tone of an established identity and the organic style nods to the club's natural character.

Bringing the identity to life I designed digital and print deliverables including menus, coasters, raffle tickets, marketing assets, as well as handover materials and templates.

I respectfully acknowledge the Traditional Custodians of the land on which I live, the Cameraygal people, and pay my respects to Elders past, present and future.