Amadeus follows the rivalry between composers Mozart and Antonio Salieri – a story of ambition, obsession, and betrayal.

For the campaign, we created a printed program to showcase the experience and narrative of the production for audiences to explore. Taking inspiration from the layered frame set design, we extended this element as a graphic approach throughout the publication layout.

Alongside dynamic crops of the black frame, we paired striking production and behind-the-scenes photography with expressive typography. These bold elements help frame the gripping intrigue of the story, allowing audiences to unpack the stories behind the production.