![](https://freight.cargo.site/t/original/i/df3964e017587137429e94c4b45b65ba8be939bfbcf230a71238a3e3d15cb21b/Amadeus-header-image.jpg)
Amadeus Program
2022
Publication Design
For: Sydney Opera House
Senior Designer: Rohan Cain
Creative Direction: Dan Ingham
Publication photography: Dan Boud
Header image: Amelia Jang
2023 AGDA Print (Finalist)
Amadeus follows the rivalry between composers Mozart and Antonio Salieri – a story of ambition, obsession, and betrayal.
For the campaign, we created a printed program to showcase the experience and narrative of the production for audiences to explore.
Taking inspiration from the layered frame set design, we extended this element as a graphic approach throughout the publication layout.
Alongside dynamic crops of the black frame, we paired striking production and behind-the-scenes photography with expressive typography. These bold elements help frame the gripping intrigue of the story, allowing audiences to unpack the stories behind the production.
![](https://freight.cargo.site/t/original/i/58f52d9da62648315ab1b206e74652953e43f95ced705540ba077fe0ebd4ee13/Amadeus_Sydney-Opera-House_credit-Daniel-Boud_010-1.jpg)
Photography: Dan Boud (2022)
![](https://freight.cargo.site/t/original/i/cd66d56af852b20c920fb4861472dc259ff8dc8d5829376ede091eb1649d0f77/Amadeus_Web6.jpg)
![](https://freight.cargo.site/t/original/i/ee0712806077f5a9934ed0262a848dff090c8a1336309f89e96dc5d488e69c33/Amadeus_Web.jpg)
![](https://freight.cargo.site/t/original/i/8db6ad892d48c37c61fe18c6fac2048dd8bcddb4e0e2c593bbd97a260557d7b1/Amadeus_Web2.jpg)
![](https://freight.cargo.site/t/original/i/da5f0c5b7c8fb90e1dbf7b8f8ef4f640b1b63d799f1674888b018a789820c7f5/STAGEDIRECTION.gif)
![](https://freight.cargo.site/t/original/i/c0510efbed654ed61ad83ea4b9ed466dc09e3ba8fea56976aeda3b0ee4c15e6f/Amadeus_Web3.jpg)
![](https://freight.cargo.site/t/original/i/95ccf8d2885e27f4d89368cd1626a55438f36e54a013d64854ecd868f81b9240/Amadeus_Web4.jpg)
![](https://freight.cargo.site/t/original/i/1cc95c89bd281679fcfe5ff9c3fe60bca25cd3f003815da299285f998d838a68/Amadeus_Web5.jpg)