All About Women ‘23
Campaign Design / Art Direction
For: Sydney Opera House
Designers: Emily Savage, Louise Elliot
Art Director: Louise Elliot, Ali Boschen
Creative Direction: Dan Ingham
Collage Artist: Tanya Cooper
All About Women is an annual festival held for audiences to participate in conversations around gender, justice and equality. Our approach for 2023 was to move the creative on from previous illustrative approaches, towards something more powerful to reflect the evolving nature of the festival and its programming.
Inspired by headline act Bikini Kill we took a collage-based approach, collaborating with artist Tanya Cooper to develop 25 bold artworks. Alongside these we developed a visual identity of bold colours and dynamic text and image. Creative was rolled out across various campaign touchpoints; digital and print assets, onsite sigange, video and merchanise – all of which helped frame the experience and set the tone for the festival.