50th anniversary retail collection
For: Sydney Opera House
Scope: Product Design, Art Direction, Print
Creative Director: Dan Ingham
Senior Creatives: Ali Boschen & Louise Elliot
Designers: Emily Savage, Doug Giffney
Photography by Benito Martin
Styling by Jess Johnson
For: Sydney Opera House
Scope: Product Design, Art Direction, Print
Creative Director: Dan Ingham
Senior Creatives: Ali Boschen & Louise Elliot
Designers: Emily Savage, Doug Giffney
Photography by Benito Martin
Styling by Jess Johnson
To help celebrate the Opera House’s 50th anniversary, we designed two limited-edition collections for our retail store. The collections have been a success, selling more than 17,000 items across both ranges.
To launch the collection, we directed a photoshoot with Benito Martin using architectural textures and shadows of the House to highlight the items connection to the building and evoke a premium quality.
Spherical Range
The Spherical range heroes a 2D abstraction of the spherical solution in black and white, celebrating the iconic architecture of the House.
To launch the collection, we directed a photoshoot with Benito Martin using architectural textures and shadows of the House to highlight the items connection to the building and evoke a premium quality.
Spherical Range
The Spherical range heroes a 2D abstraction of the spherical solution in black and white, celebrating the iconic architecture of the House.
Celebration Range
The Celebration range borrows confetti shapes taken from our 50th celebration logo. Each shape subtly references the House (the tile shape of the arrow and sails-like quad shape) and is arranged to feel explosive and colourful.