50th Anniversary Retail Range
2023
Print Design / Art Direction
2023
Print Design / Art Direction
For: Sydney Opera House
Creatives: Emily Savage, Ali Boschen, Doug Giffney
Senior Creatives: Ali Boschen, Louise Elliot
Creative Director: Dan Ingham
Photography by Benito Martin
Styling by Jess Johnson
Creatives: Emily Savage, Ali Boschen, Doug Giffney
Senior Creatives: Ali Boschen, Louise Elliot
Creative Director: Dan Ingham
Photography by Benito Martin
Styling by Jess Johnson
To help celebrate the Opera House’s 50th anniversary we designed a series of limited edition products over two ranges – a core range and an expressive range. We then directed a photoshoot to launch the items ahead of the 50th birthday
The Core Range was designed using a 2D abstraction of the spherical solution. Heroing this as a graphic element minimally on black and white, the range celebrates the iconic architecture of the House.
The Core Range was designed using a 2D abstraction of the spherical solution. Heroing this as a graphic element minimally on black and white, the range celebrates the iconic architecture of the House.