50th Anniversary — Emily Savage

50th Birthday Festival

2023

Campaign

For: Sydney Opera House

Senior Creatives: Ali Boschen
Creative Director: Dan Ingham

3D Artwork by Matt White

In October 2023, Sydney Opera House turned 50. To celebrate, SOH threw a Birthday Festival, inviting everyone to the House to commemorate five decades of creativity and culture through a program of free community events, music, dance, theatre and art.

As an extension of the 50th Anniversary identity, the Birthday Festival is marked with a special ’50’ logo accentuated with gold and confetti artwork. This celebratory identity was carried consistently across an extensive campaign, creating an inviting atmosphere for all to come together to celebrate the occasion.

I respectfully acknowledge the Traditional Custodians of the land on which I live, the Cameraygal people, and pay my respects to Elders past, present and future.