'Celebrate the Extraordinary' Historical Hoardings

Celebrate the Extraordinary
historical hoardings

2023

Campaign / Print Design

For: Sydney Opera House

Senior Creatives: Louise Elliot
Creative Director: Dan Ingham

In 2023, the Opera House was invited to create historical storytelling displays on hoardings across the city – an opportunity we took to commemorate our 50th anniversary.

The hoardings were designed to ‘Celebrate the Extraordinary’ – featuring a timeline of photography highlighing key historical and iconic moments from our 50 years.

Designed with branded elements, the hoardings communicate the Opera House as an extraordinary place, featuring stories and imagery clearly for passers-by to discover the House’s rich history.

Macquarie St.

Sydney Opera House covered concourse

Photo: Dan Boud (2023)

I respectfully acknowledge the Traditional Custodians of the land on which I live, the Cameraygal people, and pay my respects to Elders past, present and future.